Detergent Branding Project: Swish
Objective: Creating a successful brand is dependent on a strong creative brand strategy. Do not forget the bottom line—identify, differentiate, and inform. Follow it through with a distinctive, creative visual design system that weaves a common thread into all brand experiences.
Step 1: Brainstormed Logos
Step 2: Developed Brand Labels
Step 3: Designed the Visual Identity Standards Guide
Step 4: Animated the Logo